You Can Have An Online Presence, Really

BRANDING and SOCIAL MEDIA

I found this slide show as well as some other very helpful links on understanding personal branding and social media.  I've always believed if you understand the "WHY", implementation will be better and stronger. 

This slide show was created in 2008 but the information is still relevant.  There is one slide that lists the 5 steps to creating your brand:

1. Define who you are
2. Go where the people are
3. Publish your content
4. Connect to the right people
5. Display your activity

The other interesting observation made about social networks on-line is that weak links or social ties result in less network overlap, thereby increasing the scope of awareness.  Without the internet, this would be very difficult to do.

Thanks to Alex de Carvalho for creating this!

You, the online brand

View more documents from Alex de Carvalho.

The Social Media Biz Buzz link has several links and articles for businesses to understand the trends.  Think about yourself as a business and how you might be able to use these tools. 

The last reminder is that social media is the tool to use in making better and stronger personal ties, it is not a replacement for face to face or in person networking!