Spice up the old elevator pitch

If you have been using the same old elevator pitch (45 second commercial) with the same old results, let's try something different. 

In the world of business, companies define the benefits to having a value proposition as:

• Create a strong differential between you and your competitors
• Increase not only the quantity but the quality of prospective leads
• Gain market share in your targeted segments
• Assist you in enhancing tools that will help you close more business
• Improve your operation efficiency

Putting a Pricetag on People an article by a company called Delta Dallas which provides human capital services explains why employers ears and eyes key into these elements:

Performance/ Productivity - Impact the bottom line
Motivation/Influence/Attitude - Impact others
New Ideas/Thinking about Solutions -Impact through creativity
Systems - Impacting structure and efficiency
Habits - Impact through consistency
Emotional Equity - Impact through commitment

Miriam Salpeter at Keppie Careers  recommends you answer these questions in your pitch:

• What do you do? What do you offer? What makes you special and unique? (Relative to the person you’re meeting.)
• What is your goal/objective? What do you WANT to do?
• What impact do you have? What results do you create?
• How do you create positive results?

Sample Value Proposition

An experienced project manager with a strong track record of meeting deadlines on high-impact projects that saved company projects $300 thousand and boosted revenue $1.2 million over a two year period earning widespread company recognition. A strong leader who has brought together colleagues of various professional disciplines to work as a team to achieve corporate goals.

Perhaps you've figured out how to add spice...it is about changing what you are saying from "who you are" to "what you do"!  Because that is what the employers initially want to hear.

Comments

[Ram]

Thank you, Hannah
great tip - along the same lines, how about for the people who, by nature,
a. not good about praising themselves with what they did;
b. who tend to believe in doing great things but not really talk about it
c. who give credit to the the teams involved and not say a word about themselves.

It is a conflicting situation, that most leadership talks and mentors, books, mention about these as the valuable attribute of a great leader, at the same time if an individual doesn't talk about what he/she does, with potential business (or employers per se), those deeds go completely un-noticed.